Skills and Experience

Internal Communications Strategy

〰️

Employer Branding & EVP

〰️

Digital & Intranet Content Management

〰️

C-Suite & Stakeholder Engagement

〰️

Strategic Planning & Execution

〰️

Change Management Communications

〰️

Editorial Leadership

〰️

Global/Remote Team Leadership

〰️

Cross-Functional Collaboration

〰️

Matrix Management

〰️

ESG/DEI Content & Programs

〰️

Internal Communications Strategy 〰️ Employer Branding & EVP 〰️ Digital & Intranet Content Management 〰️ C-Suite & Stakeholder Engagement 〰️ Strategic Planning & Execution 〰️ Change Management Communications 〰️ Editorial Leadership 〰️ Global/Remote Team Leadership 〰️ Cross-Functional Collaboration 〰️ Matrix Management 〰️ ESG/DEI Content & Programs 〰️

  • Williams Lea (July 2019 - present)

    Senior executive leading the development and implementation of internal communications efforts for a 7,000-person organization; creating programs and deliverables aligned to strategic objectives and organizational culture. Work closely with Executive Committee members and other senior business leaders to create ESG and employer brand content and programs to position Williams Lea as a global employer of choice.

    Responsibilities:
    - Manage global communications team
    - Manage end-to-end internal communications process from creation to delivery
    - Manage external public relations, including writing and distribution of releases; media relations
    - Overall ownership and maintenance of corporate intranet
    - Support Executive Committee with all-company business update calls and events
    - Manage global employee engagement campaigns and events like International Women’s Day, Pride
    Month, Mental Health Awareness Month
    - Manage all content and communications related to ESG and Workplace Culture and Belonging
    - Support Talent Acquisition globally to promote employer brand

  • Williams Lea Tag (March 2018- July 2019)

    Regional leader responsible for adapting and implementing internal and external global communications strategies for the Americas region. Supported regional executive board and subject matter experts with the creation and distribution of employee communications. Developed and implemented social responsibility strategy and programs.

    Responsibilities:
    - Managed regional communications staff
    - Supported regional CEO with quarterly calls, town hall meetings and blogs
    - Managed and edited regional employee magazine
    - Supported global events and campaigns at regional level
    - Managed employee engagement committee and supported content and events

  • Songbird Public Relations (July 2014 - March 2018)

    Freelance marketing and communication strategy, fractional content management and SEO optimization for clients in a variety of industries including non-profit, entertainment and health and wellness.

    Responsibilities:
    - Business development and client consultation
    - Needs assessment and strategy development implementation
    - Content creation including email marketing, blogs and press releases
    - Managed fundraisers and events
    - Media buying/paid placement

  • Fitzsimmons Law Firm (June 2015 - May 2016)

    Organized all firm marketing activies, sponsorships and charitable giving. Managed new client intake and metrics.

    Responsibilities:
    - Wrote and edited website content
    - Developed and implemented social media strategy and content
    - Website and social media analytics and reporting
    - Facilitated sponsorship and charitable giving requests and represented firm in the community
    - Wrote, edited and distributed press releases and facilitated media inquiries
    - Conducted new client intake interviews and tracked referral and demographic information
    - Reported on referral and demographic information and advised on marketing strategy
    - Organized fundraisers and events supported by the firm
    - Managed firm-wide litigation calendar and deadlines for all matters

  • Crittenton Services (August 2012 - June 2015)

    Organized all events and fundraisers, managed agency volunteer program and cultivated and maintained relationships with community partners.

    Responsibilities:
    - Planned special events, including budget, creative direction, on-site management and reporting
    - Solicited donations and volunteers to support events
    - Recruited, oriented and managed the agency’s 100+ volunteers
    - Developed programming and activities to support volunteers
    - Maintained relationships and managed special projects with outside groups
    - Performed public speaking engagements to raise awareness of agency and mission
    - Created content to support special events and volunteer program
    - Assisted with grant writing and valuation of in-kind donations

Additional marketing, journalism and media roles at Steele Insurance Associates, WTOV-9, WTRF, WOMP-FM and The Times Leader


Education

Kent State University

Master of Arts, Journalism & Mass Communications
August 2014

West Liberty University

Bachelor of Arts, Journalism/English
December 2008